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New Car Inventory
45 day supply (units & dollars) (NADA)

New Truck Inventory
45 day supply (units & dollars) (NADA)

New Vehicle Inventory (Other)
45 day supply (units & dollars) (NADA)

Used Vehicle Inventory
30 day supply (units & dollars) (NADA)
30 day supply (units & dollars) (Chrysler - All Groups)

New Vehicle Turnover Rate
8 times per year (NADA)

Used Vehicle Turnover Rate
12 times per year (NADA)

Used Vehicle Absorption
40% (NADA)

New Vehicle Department Sales Personnel Guide
13 sales per month (NADA)
10 sales per month (Chrysler - All Groups)

Used Vehicle Department Sales Personnel Guide
13 sales per month (NADA)
10 sales per month (Chrysler - All Groups)

Used to New Vehicle Sales Ratio
1.50 to 1 (NADA)
1.4 to 1 (Chrysler  - Groups 1 & 2)
1.0 to 1 (Chrysler  - Group 3)
0.7 to 1 (Chrysler  - Groups 4 & 5)

Fleet Sales
8% of objective (Chrysler - All Groups)

F & I Penetration
51% Used Vehicles (Chrysler  - Groups 1 & 2)
64% New Vehicles (Chrysler  - Groups 1 & 2)
61% Used Vehicles (Chrysler  - Group 3)
69% New Vehicles (Chrysler  - Group 3)
62% Used Vehicles (Chrysler  - Groups 4 & 5)
69% New Vehicles (Chrysler  - Groups 4 & 5)

Service Contracts Penetration
31% Used Vehicles (Chrysler  - Groups 1 & 2)
36% New Vehicles (Chrysler  - Groups 1 & 2)
43% Used Vehicles (Chrysler  - Group 3)
45% New Vehicles (Chrysler  - Group 3)
49% Used Vehicles (Chrysler  - Groups 4 & 5)
48% New Vehicles (Chrysler  - Groups 4 & 5)

Gross Sales Profit
11.5% Used Department (Chrysler - Groups 1 & 2)
11.1% Used Department (Chrysler - Group 3)
10.5% Used Department (Chrysler - Groups 4 & 5)
7% New Department (Chrysler - Groups 1 & 2)
8% New Department (Chrysler  - Groups 3, 4 & 5)

Department Net Retention
50% Used Department (Chrysler - Groups 1 & 2)
45% Used Department (Chrysler - Group 3)
42% Used Department (Chrysler - Groups 4 & 5)
39% New Department (Chrysler - All Groups)

Departmental Gross Profit as a Percent of Total Dealership Gross Profit
35% Used Department (Chrysler  - Groups 1 & 2)
27% New Department (Chrysler  - Groups 1 & 2)
30% Used Department (Chrysler  - Group 3)
30% New Department (Chrysler  - Group 3)
25% Used Department (Chrysler  - Groups 4 & 5)
32% New Department (Chrysler  - Groups 4 & 5)

Compensation - Salespeople
19.0% of gross Used Department (Chrysler  - Groups 1 & 2)
17.0% of gross New Department (Chrysler  - Groups 1 & 2)
20.3% of gross Used Department (Chrysler  - Group 3)
17.2% of gross New Department (Chrysler  - Group 3)
21.0% of gross Used Department (Chrysler  - Groups 4 & 5)
19.0% of gross New Department (Chrysler  - Groups 4 & 5)

Compensation - Sales Manager
9.0% of gross Used Department (Chrysler  - Groups 1 & 2)
12.0% of gross New Department (Chrysler  - Groups 1 & 2)
12.8% of gross Used Department (Chrysler  - Group 3)
14.4% of gross New Department (Chrysler  - Group 3)
15.2% of gross Used Department (Chrysler  - Groups 4 & 5)
16.0% of gross New Department (Chrysler  - Groups 4 & 5)

Policy Adjustment Expense
1.6% of gross Used Department (Chrysler  - Groups 1 & 2)
0.7% of gross New Department (Chrysler  - Groups 1 & 2)
1.4% of gross Used Department (Chrysler  - Group 3, 4 & 5)
0.8% of gross New Department (Chrysler  - Group 3, 4 & 5)

Advertising Expense
10.0% of gross Used Department (Chrysler  - Groups 1 & 2)
15.5% of gross New Department (Chrysler  - Groups 1 & 2)
11.0% of gross Used Department (Chrysler  - Group 3)
17.0% of gross New Department (Chrysler  - Group 3)
13.0% of gross Used Department (Chrysler  - Groups 4 & 5)
20.0% of gross New Department (Chrysler  - Groups 4 & 5)

Reconditioning Expense
$275 PUUR (Chrysler  - Groups 1 & 2)
$331 PUUR (Chrysler  - Group 3)
$454 PUUR (Chrysler  - Groups 4 & 5)

Sales Training Expense
2.5% of gross (Chrysler  - Groups 1 & 2)
2.0% of gross (Chrysler  - Group 3)
1.6% of gross (Chrysler  - Groups 4 & 5)

Chrysler 2012 Profitable Dealer Guide
(NADA) - 2011 NADA Dealership Operations Mini-Guide www.nada.org
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