Welcome to Our Tire Tips Page!
A Guide to Tire Sizes - source: The Tire Rack
Air Pressure – Correct, Underinflated and Overinflated - source: The Tire Rack
Air Pressure, Temperature Fluctuations - source: The Tire Rack
Air Pressure: When and How to Set - source: The Tire Rack
Alignment - source: The Tire Rack
Breaking In Your Tires - source: The Tire Rack
Calculating Tire Dimensions - source: The Tire Rack
Checking Tire Inflation Pressure - source: The Tire Rack
Determining the Age of a Tire - source: The Tire Rack
Diagnosing Tire Pull - source: The Tire Rack
Diameter Comparison of Light Truck Tire Sizes - source: The Tire Rack
How Do I Compare Price vs. Value? - source: The Tire Rack
How to Read Speed Rating, Load Index & Service Descriptions - source: The Tire Rack
Hydroplaning: The Role Tires Play - source: The Tire Rack
Load Range/Ply Rating Identification - source: The Tire Rack
Measuring Tire Tread Depth with a Coin - source: The Tire Rack
Measuring Tire Tread Depth with a Tire Gauge - source: The Tire Rack
Mixing Tires - source: The Tire Rack
Mounting and Balancing - source: The Tire Rack
North American Load and Pressure Markings - source: The Tire Rack
P-Metric and Euro Metric Tire Sizing - source: The Tire Rack
Proper Lug Nuts or Lug Bolts - source: The Tire Rack
Puncture Repairs - source: The Tire Rack
Rolling Resistance - source: The Tire Rack
Rubber Cracking - source: The Tire Rack
Selecting the Right Tires - source: The Tire Rack
Servicing Direct Tire Pressure Monitoring Sensors - source: The Tire Rack
Sidewall Indentations, Undulations and Protrusions - source: The Tire Rack
Spare Tire Use - source: The Tire Rack
Specific Mileage Warranties - source: The Tire Rack
Speedometer Accuracy - source: The Tire Rack
Storing Tires - source: The Tire Rack
The Influence of Altitude Changes on Tire Pressure - source: The Tire Rack
Tire Aging - source: The Tire Rack
Tire & Wheel Owner's Manual - source: The Tire Rack
Tire Flatspotting - source: The Tire Rack
Tire Pressure Monitoring Systems - source: The Tire Rack
Tire Rotation Instructions - source: The Tire Rack
Tire Size Conversion Chart - source: The Tire Rack
Tire Sizes by Diameter - source: The Tire Rack
Tire Warranties - source: The Tire Rack
Vibration Diagnosis Flow Chart - source: The Tire Rack
When Should I Replace My Tires? - source: The Tire Rack
Where to Install New Pairs of Tires? - source: The Tire Rack
Diameter Comparison of Light Truck Tire Sizes - source: The Tire Rack

Teach Customers About Tires And Earn Their Business - great article by Jeremy Parrott
If you inspect tires, educate the customer and ask for the sale. You may be successful 78 percent of the time. This, according to Boston Consulting, is the success rate of the first person who recommends a tire purchase.

Inspect
Inspect every vehicle’s tires on the service lane while the customer is still there. Four easy inspection steps include: Turn the steering wheel to the right, pointing the driver-side tire right at the customer; move your hand across and along the tread; measure tread depth; and measure air pressure. New tires or services may be needed to not only correct the issue but for safety reasons.

Educate
Educate the customer about what is happening to their tires. Tires can have problems because of many reasons. There could be a problem with their toe settings, their camber settings; the tires might be out of balance or any one of a host of other problems that arise from normal day to day driving. If problems are caught soon enough you can extend the life of your customer’s tires, which builds trust and earns future sales.

Ask for the sale
If a customer is in your service lane, 60 percent of the decision to buy from you is already made. Inspect every customer’s tires, if they need tires explain why, determine the right tire—typically what came on the vehicle—quote the installed price and ask for the sale. Asking for the sale will increase your success by 50 percent! It really is that simple.

Jeremy Parrott is the national account manager for the Ford Around-The-Wheel program for Continental Tire North America. He can be reached at 704-583-8987 or Jeremy.Parrott@conti-na.com.